Archive for the ‘Advertising & Marketing’ Category
November 27th, 2011 | 
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Over the past five years Television Advertising has decreased along with its broadcast budget spends. Television advertisement spending is now thought to be slowly on the move upwards and is beginning to make people within the industry very optimistic but also very cautious.
Advertising spend has increased in double figures since last year but people are very optimistic to predict an upturn within the television industry regarding the advertising revenue gain. There are still some very sharp reminders of the industries downturn over the past few years such as ITV’s axing of “The Bill” after 27 years on our screens and the news that X Factor’s production company Talkback Thames had axed 100 jobs.
It is reported that companies such as ITV, Channel 4, and Channel 5 have increased their advertising returns by over 15% from last year.
Even with this money trickling into the companies they are still holding back and spending very cautiously to ensure that they preserve themselves deep in the knowledge that they may never bounce back to historic levels.
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One of the best ways in the world to advertise for free is in on the Internet. Advertisements are all about grabbing the attention of potential customers to show them your goods and services. It is probably the central part of any business since has the power to sell your goods and services in the marketplace. However, you should remember that advertising methods for any particular product might be different than the advertising methods for another product. The other methods of advertising are usually done by personal contact, email messages, direct mailing, television advertisements, and signboards. But since the beginning of the age of information technology, free classified advertisements on the Internet have had a tremendous effect on classified advertising.
People can post an advertisement for free on the Internet.
If they are written properly, these advertisements will attract the attention of potential customers. Many people from all over the world use the Internet to find the goods and services that they want to purchase. There are many websites that have to be registered and follow publishing rules such as the advertisements must be removed after a certain period of time and there can be no duplication of advertisements. This is unlike paid advertisement websites that are paid for because the website will allow anyone who is interested to post an advertisement and will charge a certain price to have the advertisement published on the website.
Guerrilla marketing is an unconventional way of promoting products that relies heavily on timing and location. Guerrilla marketing generally utilises public spaces to attract attention of the general public and get them involved with the brand’s promotional efforts.
Guerrilla marketing is a technique often utilised by companies on a budget and is therefore popular amongst small companies and entrepreneurs. Instead of investing money, guerrilla marketing invests time, energy and imagination.
Some great examples of guerrilla marketing campaigns include:
1. Alberta Canada Skiing:
To promote skiing and ski holidays, this organization painted the outside of a ski lift over a subway bench and a mural of mountains in the background. Two skis were painted on the ground where one’s feet would go. This put people in the mood for skiing while they waited for the train in an urban centre.
2.
Father Bob Maguire Foundation:
To spread awareness about homelessness, the Father Bob Maguire Foundation painted a fork and knife on either side of dirty garbage bins. When you look at them, it looks like what you see in the bin is on a plate, ready to eat.
Interactive guerrilla marketing: